Beat of India
With rapid commercialization, India has developed itself into a self-sufficient country and has changed for the better. During this transitory phase, Indians have switched to western outfits, western food, western dance, western style of living and even western music and have almost left behind the well established legacy of our ancestors.
Music in any form is soothing to ears as long as it in sung by a melodious voice accompanied by the right orchestra. So is the beauty of the folk songs of India, which not only ring like trinkets but also carry the smell of our Motherland with their gentle whiff. But alas, folk songs are no longer climbing rapidly to the top of charts; they are being indiscriminately pulled down by their western counterparts.
In an effort to re-discover the forgotten folk melodies of India, Shefali Bhushan, has taken up the reins. She, along with her team, has come up with Beat of India - a website featuring the folk singers from almost all parts of India. The team has taken pains to record these long lost voices and bring it to the masses.
This initiative, started in the year 2000, has now a user base of 11000 members world wide - mostly NRIs and residents of small metros. Ten percent of the revenue goes to the artistes. Shefali's teams has also made a documentary film, Colors of Earth, on the lives of the folk singers. It has earned rave reviews in India and US.
The day's not far when the music albums of these folk artistes will be easily available in all music stores, nationwide.
1 Unique Gasps:
nice post ratan...
truly we must not forget our basic cultures and traditions.
To save this we must educate and provide information about it to our younger generation so that they can carry it further along with the moderns.
keep it up!!!
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